SOCIOLOGY OF PUBLIC ADMINISTRATIONAS A SCIENTIFIC DIRECTION AND A SPHERE OF PRACTICAL ACTIVITY

The use of sociological methods to measure public opinion has becomean important part of the influence of these tools on the development of social technologiesin public administration. In particular, they allow studying political and administrativereforms not only from the point of view of their relationship with generalized indicatorsof the countryʼs development, but also with the opinion of the population, etc. Recently,the volume of research on the social effectiveness of public administration has beengrowing, and this growing volume of research has borrowed an interdisciplinaryapproach to the analysis of public administration systems. The article confirms that sociology is closely related to the study and practice of public administration in variousaspects.The purpose of the study, the results of which are highlighted in this article, wasto determine the object-subject area of the scientific direction of sociology of publicadministration, taking into account the scope of its practical application.In the process of research, it is shown that the main instrument of mutual influenceof the governing and governed social systems is public opinion, the content of whichdetermines the willingness of individual individuals and groups to follow the proposedsocial norms in everyday practice. Using sociological methods of diagnostics,prognostics, programming and monitoring of public opinion, public authoritiesdetermine the ways of forming on its basis the conforming behavior of members of society,which allows the political elite not to lose the trust of the people.The author claims that the sociology of public administration is a kind of«cornerstone» of information and analytical support of public administration processes- an interdisciplinary branch of social sciences that studies the system and processes ofpublic administration that are formed in the process of social development in theconditions of interaction of management systems with other social systems and individualindividuals; management mechanisms of social changes; patterns of social actions andbehavior of people included in the management system.It is determined that the sociological component of information and analyticalsupport of public administration processes is a permanently cyclical system ofdiagnostics, forecasting, programming, planning and monitoring, both of socialprocesses as a whole and of public administrative influence on them. 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