CURRENT TRENDS IN DIGITAL TRANSFORMATION OF PUBLIC ADMINISTRATION

The article examines the key trends in the digital transformation ofpublic administration in the context of the formation of an information society andglobalization. It is substantiated that digitalization is not only a technological process,but also a profound institutional shift that transforms the forms of interaction betweenthe state, citizens and business. The authors emphasize that digital tools determine theinnovative potential of modern states, affect the efficiency of management processes,transparency of procedures, social justice and the level of trust in government.Particular attention is paid to the Ukrainian context of digital transformation inthe context of martial law, which led to the emergency introduction of new forms ofmanagement, digital services and regulatory solutions. Examples of the systems «Diya»,Prozorro, Ukraine's participation in the «Digital Europe» program, as well as highresults in international e-government rankings (EGDI, E-Participation) are considered.The paper presents a comparative analysis of digital governance models in leading EUcountries (Sweden, Austria, Poland, Estonia), focusing on cultural and civilizationalfactors and the absence of a universal model of a digital state.Barriers to the implementation of digital solutions in Ukraine are identified: thelack of a single model, weak regulatory framework, limited analytical support. Theauthors justify the need to integrate best European practices into the national digitaldevelopment strategy to build a service-oriented, open and effective public administrationsystem. REFERENCES1. Pakhnin, M. L. (2015). Vplyv informatsiinoho suspilstva na rozvytok systemypublichnoho upravlinnia [The impact of the information society on thedevelopment of the public administration system]. Teoriia ta praktykaderzhavnoho upravlinnia, (4)51. Retrieved fromhttp://www.kbuapa.kharkov.ua/e-book/tpdu/2015-4/doc/1/09.pdf [in Ukrainian].2. Sandul, Ya. M. (2023). Tsyfrovyzatsiia v umovakh voiennoho stanu[Digitalization under martial law]. In Yevropeiski oriientyry rozvytku Ukrainy vumovakh viiny ta hlobalnykh vyklykiv XXI stolittia: synerhiia naukovykh,osvitnikh ta tekhnolohichnykh rishen (p. 58). Odesa: Yuridyka. [in Ukrainian].3. Petkun, S. M., & Hudz, O. Ye. (2023). Zmina traiektorii sotsialnoi vidpovidalnostiderzhavy v realiiakh tsyfrovykh transformatsii [Changing the trajectory of statesocial responsibility in the context of digital transformations]. Věda a perspektivy,(9)28, 264–276. https://doi.org/10.52058/2695-1592-2023-9(28)-264-276[in Ukrainian].4. Parlamentskyi informator. (n.d.). Ukraina ocholyla svitovyi reitynh zvykorystannia onlain-derzhposluh [Ukraine topped the global ranking for the useof online public services]. Retrieved from https://par.in.ua/information/news/378-ukraina-ocholyla-svitovyi-reitynh-z-vykorystannia-onlain-derzhposluh[in Ukrainian].5. Skoryk, O.O., & Riabokon, N.P. (2020). Tsyfrova transformatsiia modelipublichnoho upravlinnia: zarubizhnyi dosvid ta vitchyzniani realii [Digitaltransformation of the public administration model: foreign experience anddomestic realities]. Derzhavne upravlinnia: udoskonalennia ta rozvytok, (7).Retrieved from https://www.nayka.com.ua [in Ukrainian].6. Techiia. (n.d.). Tsyfrokratiia: yake maibutnie chekaye «derzhavu v smartfoni»[Digitocracy: what future awaits the “state in a smartphone”]. Retrieved fromhttps://techiia.com/ua/news/cifrokratiya-yake-majbutnye-chekaye-derzhavu-vsmartfoni [in Ukrainian].7. Na chasi. (2018, January 31). Didzhytalizatsiia derzhavnykh posluh na prykladiPolshchi [Digitalization of public services: the case of Poland]. Retrieved fromhttps://nachasi.com/tech/2018/01/31/digital-poland [in Ukrainian].8. Biukenan, S. (2006). Universalnyi slovnyk-entsyklopediia [Universal dictionaryencyclopedia]. Lviv: Teka. [in Ukrainian].9. Ishchenko, A. M., & Lytvyn, N. V. (2016). Aktualizatsiia ta implemetatsiiazarubizhnoho dosvidu reformuvannia derzhavnoho upravlinnia [Actualizationand implementation of foreign experience in public administration reform].Derzhava ta rehiony, (4)56, 13–17. [in Ukrainian].