An Overview of Science Communication Methods and Practices in Museums in the New Media Era

As an important social and cultural institution for the communication of science knowledge, museums carry the important mission of popularizing scientific knowledge, enhancing public scientific literacy and promoting social innovation. This study takes science communication in museums as the research content, systematically analyzes its communication status quo, methods and practice cases, deeply explores the existing problems and challenges, and puts forward optimization strategies. Through the study of communication content, channels, audience and other dimensions, combined with the exhibition, educational activities, new media communication and other specific practices, to reveal the internal rules and development path of science communication in museums. The study finds that museums need to make continuous efforts in strengthening talent training and team building, promoting communication efficiency upgrading, and enhancing public interaction and participation in order to adapt to the needs of the times, improve the efficiency of science communication and better serve the public.