THE STATUS OF COMMUNITY CONTRIBUTION ACTIVITIES BY LOCAL REMODELING BUILDERS AND THE EFFECT FOR THE PROFIT OF MAIN BUSINESS

This study aims to clarify the status of community contribution activities by local remodeling builders and the effects on the main business profit. A questionnaire survey was conducted. As a result, the implementation and effect tendency of the company attributes and activities attributes were confirmed. Through the structural equation modeling, it was confirmed that 1) the evaluation of the company leads to orders and referrals by customers, and 2) the building human network in the local community has the potential to affect the evaluation of the company and the company’s resources such as employee skills and satisfaction.