A UX Design Practice Method Using the Construction and Utilization of Virtual Space Models

Recently, customer value has been changing with the times, and customers’ values are evolving as well. Customer value is expected to support actions in various situations and be related to what customers want to achieve. Therefore, companies are increasingly focusing on methods to create customer value. This paper first registers journey maps and storyboards discussed in best practices and workshops as digital twin models for each theme. Teams exploring new ideas based on the theme will create scenarios based on UX design. In this process, they will refer to the created personas and scenarios, as well as pre-registered similar models, to assess the validity of the scenarios. Additionally, the paper proposes a method to create high-value scenarios that align with customer experiences by providing an environment where the team can visit as avatars in the metaverse and easily add ideas. This study will conduct practical exercises with students using this method and discuss the results, evaluation, and insights.