Coffees with certification seals in marketing places of Perpignan/France and Piracicaba/Brazil

The certification seals build a relationship of trust between producer and consumer, creatingopportunities for products and sustainability in the field. However, there is a need tounderstand the profiles of the main coffee certification seals used in the coffee marketingplaces. Therefore, the study monitored the profile of coffee with certification seals displayedon the shelves in marketing places, located in Piracicaba/Brazil, and Perpignan/France. Thisstudy monitored the profile of coffee certification seals in marketing places located in Brazil(Piracicaba, São Paulo region) and France (Perpignan, Occitania region) between 2022 and2023. In both countries, data on coffee displayed on the shelves was monitored in themarketing places (supermarkets, hypermarkets, and wholesalers). Results showed that inPerpignan/France, there was a higher variety of coffees with certification seals inhypermarkets, compared with Piracicaba/Brazil. In Perpignan/France, part of the coffeedisplayed on the shelves was produced in Brazil (17.9%), Colombia (17.9%), Ethiopia(14.3%), and Peru (14.7%). While the coffee found on the shelves in Piracicaba/Brazil, wasproduced in Brazil, without coffee derived from another country. Environmental seals weremost frequently found on coffee displayed on the shelves, in approximately 43% of theproducts. In Perpignan/France, there was an increase in value of 26% between traditionalcoffee without a seal and coffee with a seal, and an increase of 133% between traditionalcoffee without a seal and organic coffee. In Piracicaba/Brazil, there was an increase in valueof 34% between traditional coffee without a seal and coffee with a seal. Based on the resultsconcluded that coffee certification seals promote the coffee price with an increase of coffeevarieties displayed on the shelves in marketing places located in Brazil and Perpignan/France.