Digital Innopreneurship 2: The Evaluation of Collaboration Between Corporates and Startups in the Digital Economy

According to the previous article (Part 1), the term "Digital Innopreneurship" describes the creation of a joint digital innovation and transformation capability of startups and corporates, which is made up of the digital innovation power of startups (Digital Entrepreneurship), the digital transformation power of corporates (Digital Intrapreneurship) and the digital synergy power (Digital Interpreneurship) between these two actors. In order to unleash this power, corporates and startups must work together to shape the Digital-Innovation-Capability, Digital-Innovation-Development and Digital-Innovation-Culture in a mutually bene¬ficial way for both sides without disregarding their respective strengths and weaknesses. Against this backdrop, the players involved naturally ask themselves what such a collaboration could look like and what attributes both sides can use to check in advance whether they really fit together and which cooperation or participation model is most suitable. This article (Part 2) is intended to illustrate this conceptually and describe an initial possibility for evaluating such a cooperation between corporates and startups.