Analysis of Debt Policy, Company Size, and Liquidity on Financial Performance

This study aims to analyze the impact of debt policies, company size, and liquidity on financial performance in household goods retail subsector companies listed on the Indonesia Stock Exchange for the 2021–2023 period. A quantitative approach was used using multiple linear regression analysis. The sample consisted of 10 companies selected through purposive sampling. The results of the partial test showed that debt policies, company size, and liquidity did not have a significant effect on financial performance based on the Return on Equity (ROE) indicator. Similarly, simultaneous tests revealed that these three independent variables collectively did not significantly affect financial performance. These findings suggest that, within this subsector, other elements such as operational efficiency levels, updates, or marketing strategy steps can have a greater decisive role in shaping a company's profit performance. As a result, management must consider broader variables to improve financial outcomes and competitiveness in the retail industry