Analysis of E-Commerce and E-Wallet Adoption Levels on the Existence of MSMEs in Traditional Markets

The MSME sector plays an important role in a country's economy. This research was conducted to analyze the level of E-commerce and E-wallet Adoption by Conventional MSME Actors in Traditional Markets in Yogyakarta City. Another goal is to analyze the reasons for acceptance or rejection of E-commerce and E-wallet adoption. The data used in this study are qualitative. This research uses purposive sampling to determine 15 MSME traders in the Big Three Tradiosonal Markets in Yogyakarta City as sources to be interviewed. The results show that 80% of MSME traders are open to adopting E-wallets and only 20% of traders involve E-commerce in their business. The results also revealed more reasons to accept than reasons to reject the adoption of E-commerce and E-wallet in business. For problems in the field, recommendations are given in the form of familiarizing the use of technology in business, developing services and facilities that are easy to apply and for E-wallet service providers to pay attention to the effectiveness of their services to reduce the waiting time for liquid funds from the Qris payment method.