Overview of the application of big data in consumer demand forecasting

Consumer demand forecasting has always been a hot issue for the research of major enterprises. It provides an important basis for enterprises to formulate production plans, inventory management and price strategies. Therefore, for the development of enterprises, accurate forecasting consumer demand is an issue that needs to be key. This study will elaborate on the development background and significance of big data analysis in consumer demand forecasting, the application status and advantages, and specific practice and case analysis, and deeply explore the important role of big data in consumer demand forecasting, in order to provide useful references for the development and competitiveness of Chinese enterprises.