DIGITAL TRANSFORMATION, NEW QUALITY PRODUCTIVE FORCE AND GREEN TECHNOLOGY INNOVATION

Using panel data of Shanghai and Shenzhen A-share listed companies from 2012 to 2023 to systematically examine the transmission mechanism among digital transformation, new quality productive force and green technology innovation. Empirical analysis shows: First, accelerating the digital transformation process and improving the level of new quality productive force can significantly enhance the level of green technology innovation; Second, digital transformation contributes to the improvement of new quality productive force; Third, new quality productive force shows a significant mediating effect between digital transformation and green technology innovation. The research results can provide theoretical guidance for enterprises to enhance their green innovation capabilities through digital transformation and new quality productive force, thereby improving their core competitive advantages.