Skin Bleaching Among Somali Women: Exploring Social Drivers and Consequences

In Somalia, where darker skin once represented cultural identity and natural beauty, a quiet transformation is taking place. More and more women are turning to skin bleaching products to make their skin lighter. Objective: This study aims to understand the reasons behind why Somali women engage in skin bleaching, its prevalence and the health effects associated with the use of skin lightening products. Methodology: This study combines both qualitative and quantitative approaches to explore reasons, prevalence and effects of skin bleaching among women in Somalia. Qualitative data were collected through focus group discussions (FGDs) and in-depth interviews. While quantitative insights were obtained through structured online questionnaires. Findings: The study results indicate that skin-lightening practices are quite common among Somali women. The reasons for using skin lightening products include attracting a marriage partner, Peer pressure from friends and Family, seeking job opportunities, Influence of social media, and boosting self-confidence.