Pecularities of Verbal Interaction and Iconic Text Components in Comments to Articles in Mass Media (Based on Analytical Articles of British and Italian Publications)

The article analyzes comments to photographs in newspaper articles of the British newspaper "The Guardian" and publications posted on the Italian news portals "Internazionale" and "Today" in Italian. Comments to images in newspaper texts not only attract readers' attention, but also significantly enhance their impact on the audience. The material for the study was high-quality British and Italian publications "The Guardian", "Internazionale" and "Today". The selection criterion was the presence of a photograph in the article and a comment to it. In total, eight images and comments to them were analyzed. The object of the study is the verbal and iconic components of comments to photographs used as illustrations in newspaper texts (articles) and news portals. The purpose of the article is to study the interaction between the iconic and verbal parts of the newspaper polycode text based on the ratio of the volume of information presented. The main research methods are the descriptive method, the method of interpretation, and the comparative-contrastive method. The authors conclude that in order to identify fully the impact and information potential of a newspaper text, it is necessary to conduct a comprehensive analysis of the verbal and non-verbal components of comments. It allows to have a deeper understanding of the polycode text of a newspaper article and highlight its most significant aspects.