The Influence of Visual Cues in Neuroaesthetics on Brand Value Formation : Focusing on Cases of Luxury Retail Spaces

As consumption shifts and brand competition intensifies, strategic spatial design becomes key to luxury brand value. Neuroaesthetics offers a framework to understand how visual cues affect behavior. This study, through literature and case analysis, examines how color, lighting, and materials impact attention, emotion, and brand perception. Findings show that coordinated visual elements and unified atmospheres boost emotional engagement and loyalty. Repetitive brand symbols enhance credibility and consistency, supporting immersive experiences. Intentional visual-spatial alignment is shown to elevate consumer experience and brand value. These insights inform future luxury retail design by linking aesthetics, branding, and consumer response.