A Study on Developing a Bespoke Stationery Brand Logo through Generative AI Design Platforms : Focusing on Adobe Firefly and ChatGPT

This study investigates the potential and strategic applicability of generative AI platforms namely Adobe Firefly and ChatGPT in the development of logo designs for bespoke stationery brands. It compares traditional manual design methods with AI-driven approaches and analyses the design philosophies and visual strategies of leading Japanese bespoke stationery brands. ChatGPT was used to generate brand names and extract emotionally resonant keywords, while Adobe Firefly produced visual logo drafts. This process allowed for an examination of the operational mechanisms and outcomes of AI-based design workflows. The findings indicate that generative AI enhances design efficiency and visual diversity, and aligns well with minimalist, emotion-oriented branding strategies. However, the study also underscores the continued necessity of human designers’ intuitive judgment and strategic involvement to accurately convey brand identity. By addressing both the strengths and limitations of generative AI in design, the research provides practical insights into future human-AI collaborative branding strategies and contributes to the broader discourse on identity development in the era of automation.