A study on the characteristics of O2O space design : focusing on Musinsa Store

This study analyzed the characteristics and effects of Musinsa, which successfully implemented O2O space design strategies, and analyzed the correlation between space design and O2O strategies of Zara, Nike, and ASOS. The results of the study showed that they provide consumer-centered personalized experiences, break down online and offline boundaries, strengthen connections with communities, and strengthen brand loyalty.

Authors

wang moo Lee

Publication Details

Journal: Korea Institute of Design Research Society
Published: 2025-06-30
DOI: https://doi.org/10.46248/kidrs.2025.2.94
Primary Topic: Diverse Topics in Contemporary Research
Type: article
Field-Weighted Citation Impact: 0.00

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article

A study on the characteristics of O2O space design : focusing on Musinsa Store

wang moo Lee

Jun 30, 2025

Korea Institute of Design Research Society

Diverse Topics in Contemporary Research

article

A study on the characteristics of O2O space design : focusing on Musinsa Store

wang moo Lee

June 30, 2025article en

Abstract

Korea Institute of Design Research SocietyVol. 10(2)

Openalex Percentile: Top 82%

Diverse Topics in Contemporary Research

DOI Source OpenAlex

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A study on the characteristics of O2O space design : focusing on Musinsa Store — wang moo Lee · Korea Institute of Design Research Society (2025) | TGRS Research Map | TGRS