A Study on the Use Method of Realistic Media in Experiential Exhibition Space from the Perspective of Flow of Mihaly Csikszentmihalyi

This study explores how realistic media content contributes to audience immersion in experiential exhibition spaces, employing Mihaly Csikszentmihalyi’s flow theory as its theoretical foundation. By restructuring the nine components of flow into five core immersive attributes—presence, connectedness, narrativity, designability, and agency—the study analyzes and compares representative domestic cases of immersive media exhibitions. The findings reveal that realistic media functions not merely as a technological tool but as an integrative medium that synthesizes spatial composition, sensory stimulation, and narrative structure to construct immersive environments. It effectively engages visitors' psychological and emotional responses, fostering voluntary participation. Particularly, interactive frameworks and emotional rhythm-based design emerged as key factors determining the depth and continuity of immersion. The study suggests that future exhibition planning should emphasize strategic integration of storytelling, participatory systems, and responsive feedback mechanisms alongside technical implementation to enhance immersive experiences.