The Emotional Design Evaluation of Coastal Tourism Destinations : A Case Study of Busan Blue Line Park

This study applies a combined method of AHP (Analytic Hierarchy Process) and emotional design, taking Busan Blue Line Park as a case study. Based on emotional vocabulary collected in the preliminary stage, the study conducts emotional analysis from four aspects — visual perception, auditory perception, tactile perception, and olfactory perception — using a five-point Likert scale. The emotional analysis results are then systematically analyzed and prioritized through AHP, thereby clarifying the priority order of various emotional design elements for coastal tourism destinations. The results show that among the four major elements, visual perception ranks first. Within visual elements, the most important factor is the experience of expansive visual openness. For olfactory elements, the most important is subtle olfactory perception. In auditory elements, the most valued factor is a pleasant auditory experience, and for tactile elements, comfortable tactile sensation ranks highest. This study aims to provide a design basis for coastal tourism destinations, enhance visitors' tourism experience and satisfaction, strengthen the attractiveness of coastal destinations, and ultimately attract more tourists.