Utilization of Generative AI in Product Design Education at Colleges : focusing on the Use of ChatGPT

As the digital transformation of the design industry accelerates, various artificial intelligence(AI) technologies are playing an increasingly important role in product design education. This study analyzed the applicability and effectiveness of AI in product design education at colleges through real-world educational cases. The research findings confirm that AI can serve as a valuable tool for learners in concept development, design research, feedback provision, and project execution. AI-based design tools enhance creativity, streamline the design modification process, and provide real-time feedback, thereby improving learning outcomes. In particular, in project-based learning(PBL) and capstone design courses, AI facilitates a learning experience similar to real-world work environments and fosters collaboration among team members. However, AI use comes with challenges such as copyright issues, originality in design, and data bias. Therefore, AI should be utilized as an assistive tool, requiring learners to engage in critical thinking and creative intervention. This study proposes a step-by-step educational model to optimize AI use in design education. Future research should focus on quantitatively analyzing the impact of AI in design education and exploring solutions to ethical concerns.