When the Standard ModelWas Ignored

It has become fashionable to celebrate anniversaries of, among other subjects,crucial steps in science. The Standard Model (SM) of particles and forces is not anexception. I shall emphasize the fact that “the community” was not always aware ofthe obvious: that the SM is a convincing contender for being part of “the truth”... andalways was. In this writeup many figures reproduce good old times’ transparencies, atouch of nostalgia.