Research on the Bidirectional Metaphor between Gender Concepts and Red-Blue Colors

探讨性别概念的红蓝颜色隐喻及双向映射平衡性。实验1要求被试对红蓝颜色的句子选择恰当性别的主语。实验2要求被试为句子选择蓝或红颜色的男性或女性为主语。实验1结果表明，颜色与性别交互作用显著，蓝色条件下对“他”的反应显著快于对“她”，红色条件下对“她”和“他”的反应无显著差异。实验2结果同样发现了颜色与性别的交互作用，在男性为主语的条件下对红蓝颜色的反应无显著差异，在女性为主语的句子条件下对红颜色的反应显著快于蓝颜色。实验结果证明，性别概念存在红蓝颜色隐喻，并且双向映射具有不平衡性。This study explores the red and blue color metaphors of the gender concept and the balance of bidirectional mapping. Experiment 1 requires the participants to select the subject of the appropriate gender for the sentences in red and blue. Experiment 2 requires the participants to choose a male or female in blue or red as the main subject for the sentence. The results of Experiment 1 show that the interaction between color and gender is significant. Under the blue condition, the response to “him” is significantly faster than that to “she”, while under the red condition, there is no significant difference in the responses to “she” and “he”. The results of Experiment 2 also discovered the interaction between color and gender. Under the condition of male as the main subject, there was no significant difference in the response to red and blue colors. Under the sentence condition of female as the main subject, the response to red color was significantly faster than that to blue color. The experimental results prove that the concept of gender has the metaphor of red and blue colors, and the bidirectional mapping is unbalanced.