Peran Instagram @cerah_indonesiaku Sebagai Media Penyampaian Pesan Perubahan Iklim kepada Generasi-Z

Facing the complexity and scale of the climate change threat, climate change adaptation is a very important step to take. In today's digital era, digital media has become the main tool in distributing information, including messages related to climate change, especially in reaching Generation Z. Therefore, it is important to ensure that Generation Z receives credible, relevant information delivered in an attractive format. Yayasan Indonesia Cerah, through the Instagram account @cerah_indonesiaku, has utilized this platform to educate Generation Z about climate change. This study aims to examine the role of Instagram @cerah_indonesiaku as a medium for conveying climate change messages to Generation Z. This study uses a qualitative descriptive method. The informants selected for this study were people who manage the Instagram account @cerah_indonesiaku. The results of the study show that Instagram @cerah_indonesiaku plays a role as a medium for conveying climate change messages to Generation Z. By utilizing the visual and interactive characteristics of the platform, Yayasan Indonesia Cerah has succeeded in conveying information related to climate change issues in an interesting, educational, and easy-to-understand manner.