Promoting Comprehensive Rural Revitalization through the New Endogenous Development of Digital Cultural Tourism: A Case Study of Tianning County, Guangxi

Driven by the wave of digitalization, fostering and developing rural digital cultural tourism has become a key approach to achieving comprehensive rural revitalization. With the aim of exploring the development path of internal and external linkages in rural digital cultural tourism, this paper, under the guidance of the new endogenous development theory, takes Aishan Manor in Tianning County, Guangxi as the case study object, and constructs an analytical framework for breaking through the dualism of internal and external linkages. Under the new endogenous development model, the development of digital cultural tourism requires the joint action of internal driving force activation and external driving force embedding. Internal driving force activation includes activating local resources, developing talent and technology gradients, establishing collaborative networks, and building a modern rural governance system. External driving force embedding cannot be separated from government policy support and capital going to the countryside. Only by implementing the new endogenous development model in rural areas can digital tourism promote the comprehensive revitalization of rural areas and explore effective governance mechanisms for rural revitalization.