MODERN APPROACHES TO THE ASSESSMENT OF EFFECTIVENESS AND MANAGEMENT OF PUBLIC URBAN AREAS

The article explores the theoretical foundations for assessing the effectiveness of managing public urban and adjacent (household) territories in the context of current state policy aimed at creating a comfortable urban environment. The study is based on methods of generalization, critical analysis of scientific publications, comparison, interpretation, abstraction, and graphical and tabular visualization. The relevance of improving the management of public urban and adjacent territories is emphasized, driven by the growing role of residents in decision-making and the need to consolidate the interests of the state, business, and citizens in overcoming objectively existing disparities in the management of adjacent territories. The author proposes approaches to generalizing the understanding of the specific nature of public urban and adjacent territories, and to the relationship between the concept of the urban environment and its structural elements-territories. The scientific novelty of the study lies in clarifying the structure and content of the conceptual framework of the urban environment, proposing a systematization of its territorial elements, and substantiating the role of managing adjacent territories as a mechanism for forming a comfortable urban environment. The article reveals traditional (classical, administrative, project-based) and modern (situational, systemic, reflexive, synergistic, and others) approaches to effectiveness assessment and urban management. Key principles are identified for ensuring the effectiveness of managing public urban and adjacent territories, focusing on achieving strategic goals, efficient use of budgetary resources, and increasing citizen satisfaction. The author presents possible directions for developing the assessment of effectiveness in the management of public urban and adjacent territories, suggesting a combination of program-targeted and flexible approaches, as well as consideration of residents’ interests in the formation and development of these territories.