COMPETITIVENESS OF AGRICULTURAL PRODUCTS: GROWTH FACTORS AND PROSPECTS

The article examines the main factors affecting the competitiveness of agricultural products, as well as analyzes the prospects for the development of the agricultural sector in the modern market. Special attention is paid to the economic, technological, social and environmental aspects that determine the sustainability and efficiency of production. Based on the analysis, key areas of increasing competitiveness have been identified, including innovative technologies, government support, infrastructure development, and marketing strategies.