Modern approaches to the formation of the investment potential of a construction company

The article is devoted to the study of the features of modern approaches in the formation of the investment potential of a construction company. The main purpose of this study is to analyze modern approaches to the formation of investment potential of construction companies. The study examines a number of factors affecting the investment attractiveness of the construction business, as well as analyzes best practices and strategies that help increase investment potential. The hypothesis of the study is that structural changes in investment management approaches, such as the introduction of new technologies, the use of analytical tools and the development of partnerships, significantly increase the investment potential of construction companies. It is noted that investment attractiveness is a complex characteristic reflecting the ability of an economic entity to attract external investments. In conclusion, the author concludes that the investment potential of a construction company is a key factor determining its competitiveness and ability to develop sustainably in a dynamic market. Innovative technologies, sustainable development, diversification, partnership, digitalization and personnel development are key aspects that help construction companies not only attract investments, but also ensure their competitiveness in the market.