Internal corporate communication as a factor in Generation Z employee engagement
In this article, the author analyzed the values of generation Z employees and conducted a remote survey that reveals the preferred working environment for the comfort of young employees. In this way, we made a conclusion about the forms of internal corporate communication necessary for generation Z involvement. The article is accompanied by author's illustrative material.
Authors
- Nadezhda Troitskaya
- Dar'ya Chistyakova
Institutions
- Russian State University for the Humanities (RU)
Publication Details
- Journal
- Russian Journal of Management
- Published
- 2025-06-17
- DOI
- https://doi.org/10.29039/2500-1469-2025-13-5-156-170
- Primary Topic
- Generational Differences and Trends
- Type
- article
- Field-Weighted Citation Impact
- 0.00