Internal corporate communication as a factor in Generation Z employee engagement

In this article, the author analyzed the values of generation Z employees and conducted a remote survey that reveals the preferred working environment for the comfort of young employees. In this way, we made a conclusion about the forms of internal corporate communication necessary for generation Z involvement. The article is accompanied by author's illustrative material.

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Publication Details

Journal
Russian Journal of Management
Published
2025-06-17
DOI
https://doi.org/10.29039/2500-1469-2025-13-5-156-170
Primary Topic
Generational Differences and Trends
Type
article
Field-Weighted Citation Impact
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article

Internal corporate communication as a factor in Generation Z employee engagement

Nadezhda Troitskaya, Dar'ya Chistyakova
Russian Journal of Management
Generational Differences and Trends
article

Internal corporate communication as a factor in Generation Z employee engagement

Nadezhda Troitskaya, Dar'ya Chistyakova
article en

Abstract

In this article, the author analyzed the values of generation Z employees and conducted a remote survey that reveals the preferred working environment for the comfort of young employees. In this way, we made a conclusion about the forms of internal corporate communication necessary for generation Z involvement. The article is accompanied by author's illustrative material.

Russian Journal of ManagementVol. 13(5)
Russian State University for the Humanities (RU)
Openalex Percentile: Top 80%
Generational Differences and Trends
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Internal corporate communication as a factor in Generation Z employee engagement — Nadezhda Troitskaya, Dar'ya Chistyakova · Russian Journal of Management (2025) | TGRS Research Map | TGRS