The Mediating Role of Organizational Trust in the Relationship Between Effective Leadership and Organizational Reputation

The primary objective of this research is to investigate the research model that examines the mediating role of organizational trust in the relationship between effective leadership and organizational reputation based on empirical data collected from telecom organizations in Sulaimani City. The researchers employed the survey method as an empirical data-gathering instrument. The data were analyzed via PLS, basically to test and confirm the research hypotheses. The results validated hypotheses that effective leadership components namely leading oneself, people, and an organization positively impact organizational reputation. The results also depicted that there exists a strong and positive relationship between organizational trust and effective leadership factors. Moreover, there existed a strong and positive relationship between organizational trust and organizational reputation. The results also pointed out the indirect effects of effective leadership components on organizational reputation via partial mediation of organizational trust. Organizational trust is a partial mediator in increasing the effect of effective leadership on organizational reputation, as per the results. This current research contributes to the body of work by broadening theories related to effective leadership through the identification of organizational trust as a significant mediating variable and highlights the significance of trust in enhancing perceived organizational reputation based on sound leadership practices.