THE ROLE OF AI IN PERSONALIZING TRAVEL EXPERIENCES AND ENHANCING SATISFACTION AMONG ECO-CONSCIOUS TOURISTS IN ALGERIA

This study examines the impact of AI-Driven Personalisation on traveller satisfaction and eco-conscious behavior among Algerian tourists. Data was collected from 160 Algerian travellers through a survey to understand how AI influences their travel experiences and environmental aware-ness. The results show a significant positive relationship between AI-Driven Personalisation and both traveller satisfaction and eco-conscious behavior. Personalization enhances travellers’ enjoyment by offering more relevant experiences and encourages more sustainable choices, such as eco-friendly accommodations and transportation. The study also identifies demographic factors that influence the effectiveness of AI personalization, including age and the use of specialized travel platforms. Younger travellers, who are more familiar with digital technologies, tend to benefit more from AI-driven recom-mendations compared to older tourists. These findings suggest that AI-Driven Personalisation can ef-fectively promote sustainable tourism by improving traveller experiences and encouraging eco-friend-ly behaviors. Tourism providers can use AI to tailor suggestions to individual preferences, enhancing both the quality of the travel experience and the environmental impact. Future research should focus on the long-term effects of AI-Driven Personalisation, exploring its potential to shape future tourism trends and its broader impact on the industry