ONLINE SHOPPING EXPERIENCES OF ACTIVE SENIORS AGED 65 AND OVER

The aim of this study is to determine whether there are differences in the online shopping situations, online shopping intention and behaviours of 65+ Internet user consumers in the active aging process according to their demographic characteristics, in Türkiye. The research was conducted with 415 seniors aged at 65 years and over, using Internet. Data was collected by face-to-face survey during 21 June-26 October 2021 in İstanbul city in Türkiye. Data tool has 3 parts; (i) Online shopping intention scale (4 items) that’s develoloped by Çelik (2019), (ii) Online shopping behaviour scale (3 items), was developed by Chen (2001) and (iii) demographic information. 4 main (16 subhypothesis) hypothesis have been developed. Chi-square, LSD analysis and T- test were implemented to test the developed hypotheses. The results indicate that the 65 years and over consumer’s shopping online by her/him self situation differs according to their ages, genders, having a child and income. And the situation of these groups having their close contacts to shop online for them differs according to gender, but no differences were found on age, having a child or income. 65+ senior consumer’s online shopping intention differs through having a child and income variables however there are no differences according to age and gender. These groups’ online shopping behaviours differ according to age and income, but no differences have been observed according to gender nor having a child.