Milk and Dairy Products Consumption Behavior of Azerbaijan State Agricultural University Students

Since Azerbaijan's independence in 1991, milk production has increased significantly. This study investigated the milk and dairy product consumption behavior of students at Azerbaijan State Agricultural University (ADAU) in Ganja. It fills a gap in research on milk consumption patterns among university students in Azerbaijan. Data were collected via a survey conducted with 418 students from various departments in March-April 2024, using a 22-item survey focusing on demographics, consumption habits, and purchasing behaviors. The majority of participants (64.1% male, over 90% single) were aged 17-22. Although students consumed milk, the frequency was relatively low. Both male and female students predominantly preferred plain milk, with street milk being the most common choice. Students primarily associated milk consumption with health benefits, which positively influenced their preferences. However, no single dominant factor limiting milk consumption was identified. Key factors affecting purchasing decisions included price, expiry date, place of purchase, and calorie content. The study suggests that government incentives to support milk and dairy product consumption in retail outlets, both on campus and in urban areas, could be beneficial. Additionally, organizing awareness-raising scientific activities and incorporating relevant undergraduate courses into the curriculum may promote healthier consumption behaviors among students.