STRUCTURAL UPGRADING MEASUREMENT AND OPTIMIZATION PATH OF SPORTS INDUSTRY - AN EXAMINATION OF CHINA'S SOLUTION

It is of great significance to explore the level of structural upgrading and optimization path of the sports industry to promote the transformation and development of the sports industry. Taking the structure of China's sports industry as the research object, a quantitative analysis method is adopted to construct a model for measuring the structural upgrading of China's sports industry, measuring the external structure of China's sports industry from 2006 to 2023 by the index of the proportion of the sports industry in the economic structure, and the direction and rate of the internal structural upgrading of China's sports industry from 2006 to 2023 by the coefficient of the overstepping forward of the industrial structure, the value of the change of Moore's structure and the value of the average change of the industrial structure. The direction and rate of upgrading the internal structure of China's sports industry from 2006 to 2023 are measured by the coefficient of industrial structure overrun, the value of Moore's structural change, and the average change value of industrial structure. The results show that: (1) the external structure of China's sports industry is continuously optimized, and its role in China's economic development is constantly emerging, but the contribution rate to economic growth is still relatively low; (2) the over-advanced development of the sports service industry, and the lagging development trend of the sports construction industry and the sporting goods manufacturing industry conform to the law of upgrading of the industrial structure; (3) from the internal viewpoint of the sports service industry, the sports management activities, the sports fitness and leisure activities, and the sports competition and performance activities are lagging. Sports management activities, sports fitness and leisure activities, and sports competition and performance activities are lagging, which has become one of the critical obstacles restricting the transformation and upgrading of China's sports industry. (4) From the perspective of the upgrading rate, there is ample space for structural changes in China's sports industry, and the upgrading rate is in an upward trend, especially in the emerging industries.