Problems in Avocado Farming and Solutions: The Case of Alanya, Türkiye

The study aims to evaluate the problems faced by avocado producers in Alanya and propose solutions using the SWOT analysis method. The study's materials include interviews with the Alanya District Directorate of Agriculture, the directorate Water User Association of the 134th Regional Directorate of State Hydraulic Works, the Chamber of Agriculture, the Avocado Association, and various agricultural firms. The results of the SWOT analysis reveal that Alanya possesses significant advantages for avocado production, such as favourable climate conditions, high demand for avocados, low production costs, and the use of quality seedlings. Additionally, the education of producers and the high yield of avocados are identified as factors that enhance production efficiency. However, weaknesses such as the need for organization, early harvest issues, urbanization, and uncertified seedling practices negatively impact production quality and efficiency. Insufficient agricultural analyses and irrigation pricing issues are also significant challenges. On the other hand, opportunities such as high supply, export possibilities to European and Russian markets, industrial usage options, and the expansion of the domestic market have the potential to increase the economic gains of producers. Providing necessary training and developing new varieties can further improve production quality and efficiency. Threats such as lack of education in agricultural activities, financial concerns, neglect of plant water consumption, and improper irrigation methods adversely affect production efficiency and quality. External threats, including climate change, theft, water quality issues, and uncontrolled production increases during the pandemic, are also significant risks faced by avocado producers. Measures to address these threats are crucial for the sustainability of avocado production.