Mapping the digital transformation in the fashion industry: the past, present and future

Purpose Fashion Industry Digital Transformation (FIDT) is critical for fostering a more informed, adaptive, technologically advanced and sustainable industry. There is a gap in up-to-date reviews regarding the fast-evolving application of digital technology in the fashion industry. This study provides an extensive and up-to-date examination of the current literature and proposes future research directions in FIDT. Design/methodology/approach A systematic review was conducted using bibliometric and thematic analyses of 224 peer-reviewed journal articles published between 2011 and 2024. Seminal works predating 2011 were also reviewed to answer research questions and establish a foundational context for FIDT research. Findings The review identified growing global interest in digital innovations, particularly in sustainability. Analysis revealed three intellectual clusters and six thematic keyword clusters, underscoring focal areas such as sustainability, AI-enhanced luxury experiences and consumer engagement in digital retail. Key challenges, including technological barriers and data security concerns, were also mapped alongside future research priorities. Originality/value This study presents a comprehensive analysis of FIDT to date, offering a structured research agenda to guide future investigations. Insights provided can support stakeholders in leveraging digital transformation to foster innovation, enhance consumer experiences and promote sustainability in the fashion industry.