Empirical Mapping Analysis Of Website World Health Organization From October To December 2023: A Webometric Analysis

This webometric analysis uses SimilarWeb, a competitive intelligence tool, in order to evaluate the World Health Organization's website using webometrics. This study investigates global and country rankings, traffic sources, channels, demographics, performance metrics, referring websites, and social media impact between October and December of 2023. Additionally, SimilarWeb provides a standardized way to assess internet usage patterns globally by assessing user engagements, website traffic, and rankings. The application uses SimilarWeb for assessing national geography websites’ online presence. The analysis contributes significantly to webometrics and to improving the marketing strategies of the World Health Organization. A global ranking of #3290 is revealed for the traffic rank of https://www.who.int/, with a total of 71.93 million worldwide visits. Desktop and mobile devices are represented by 37.49% and 62.51%, respectively, in the device distribution. Mediafire.com is the primary referring website, contributing 22.06%, and file-sharing and hosting are the leading industries, contributing 22.09%. According to the analysis, the website has a higher proportion of female visitors with 62.69% compared to male visitors with 37.31%. The 25-34 age group has the highest representation of users, at 27.26%.