Public Service Announcement To Raise Awareness Of Coastal Reclamation’s Harmful Effects In Klebang, Malacca

The coastal reclamation issues in Klebang, Malacca, pose a significant problem within the state, exacerbated by a lack of public awareness through print ads Public Service Announcement (PSA). Coastal development projects have stripped marine resources for fishers in the area. This leads to adverse effects such as flash floods, loss of income for local sea product vendors, sedimentation of mud, and destruction of corals and mangroves crucial for sea animal breeding. There is a noticeable absence of visual awareness regarding coastal reclamation. This research aims to understand the acceptance of print ads PSA on the coastal reclamation’s harmful effects among local communities in Klebang, Malacca. This research utilized survey questionnaires as its primary data collection method. Results indicate that respondents acknowledged the harmful effects of coastal reclamation in Klebang, Malacca. They expressed agreement on the necessity of utilizing print ads PSA to address the issue, recognising its potential to bring positive changes to the coastal reclamation situation. In conclusion, the coastal reclamation issue in Klebang, Malacca, remains inadequately acknowledged, particularly in Malaysia, and print ads PSA are needed to make this issue known.