The importance of poetry in the creation of tourist destinations

This study explores the importance of poetry in the field of tourism, focusing on how Greek poets engage with themes of travel and the depiction of landscapes in their poetry. Through the analysis of representative poems from various historical periods, the research identifies thematic motifs that connect literary expression with the tourist experience, such as the highlighting of natural and cultural landscapes, the subjective dimension of travel, and the poetic representation of places as cultural signifiers. The study compares different poetic approaches, identifying both shared characteristics and distinct narrative and aesthetic strategies. Particular emphasis is placed on interpreting poetic discourse as a means of shaping and promoting tourist identity. The paper concludes with suggestions for further research into this literary phenomenon within the context of tourism development, emphasizing poetry’s role as a cultural tool for enhancing the appeal of tourist destinations.