Kuliah Kerja Nyata: Digitalisasi Pemasaran UMKM Di Desa Tegur Wangi Lama

The people of the village are on average engaged as vegetable farmers, in some areas they are also salak fruit farmers. MSMEs in the community certainly still use the traditional sale of vegetables and fruits to the city center or traditional markets. able to fill community activities to increase independent income or village apparatus.Salak fruit can be very helpful when farmers cannot maximize land when planting vegetables due to climatic factors. Salak fruit can be sold to souvenir traders and traders along the old village road. Vegetable dumplings in the form of wartels and spinach are maximized from vegetable processing, processed products in the form of 'Healthy snack dumplings'. The research method uses qualitative and collects all information with other journals. The community is expected to apply this knowledge regularly, provide activities to the community and to youth-I to take advantage of digitalization by making healthy snacks from vegetables to being able to sell products through social media or digital.

Authors

Institutions

Publication Details

Journal
MESTAKA Jurnal Pengabdian Kepada Masyarakat
Published
2025-02-06
DOI
https://doi.org/10.58184/mestaka.v4i1.596
Primary Topic
SMEs Development and Digital Marketing
Type
article
Field-Weighted Citation Impact
0.00
Controls
|||
ALL TIME
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
article

Kuliah Kerja Nyata: Digitalisasi Pemasaran UMKM Di Desa Tegur Wangi Lama

Nurmaleni Nurmaleni, Chika Rahayu, Kasman Kasman
MESTAKA Jurnal Pengabdian Kepada Masyarakat
SMEs Development and Digital Marketing
article

Kuliah Kerja Nyata: Digitalisasi Pemasaran UMKM Di Desa Tegur Wangi Lama

Nurmaleni Nurmaleni, Chika Rahayu, Kasman Kasman
article en

Abstract

The people of the village are on average engaged as vegetable farmers, in some areas they are also salak fruit farmers. MSMEs in the community certainly still use the traditional sale of vegetables and fruits to the city center or traditional markets. able to fill community activities to increase independent income or village apparatus.Salak fruit can be very helpful when farmers cannot maximize land when planting vegetables due to climatic factors. Salak fruit can be sold to souvenir traders and traders along the old village road. Vegetable dumplings in the form of wartels and spinach are maximized from vegetable processing, processed products in the form of 'Healthy snack dumplings'. The research method uses qualitative and collects all information with other journals. The community is expected to apply this knowledge regularly, provide activities to the community and to youth-I to take advantage of digitalization by making healthy snacks from vegetables to being able to sell products through social media or digital.

MESTAKA Jurnal Pengabdian Kepada MasyarakatVol. 4(1)
Lampung University (ID)
Openalex Percentile: Top 74%
SMEs Development and Digital Marketing
AI Navigator

Ask Laika to Summarize, Analyze, and Connect papers live on the map.

Summarize Papers & Methodologies

Extract key findings, datasets, and comparative methods across publications.

Benchmark Rankings & Visual Analytics

Rank top research institutions, authors, funders, topics, and journals by Field-Weighted Citation Impact (FWCI) and paper volume with instant charts.

Connect Distant Disciplines

Bridge topological clusters on the map to find hidden collaborative intersections.

Kuliah Kerja Nyata: Digitalisasi Pemasaran UMKM Di Desa Tegur Wangi Lama — Nurmaleni Nurmaleni, Chika Rahayu, et al. · MESTAKA Jurnal Pengabdian Kepada Masyarakat (2025) | TGRS Research Map | TGRS