How Positive Tone Amplifies Impact of Big Data-Driven Digital Transformation on Firm Value? -- An Interdisciplinary Study in Computer Science, Linguistics, and Management

In the information age, which is characterized by a proliferation of diverse data, big data technologies have emerged as a key driver for corporate digital transformation and improved enterprise performance. This study conducts an interdisciplinary investigation, integrating insights from computer science, linguistics, and management, to assess the importance of a positive tone in enhancing the impact of digital transformation on firm value. Advanced machine learning techniques and natural language processing algorithms are employed to analyze management discussion reports from listed Chinese companies (2007-2022). The research identifies keyword frequencies related to big data-driven digital transformation and analyses language sentiment using extensive lexicons and NLP models. Statistical models examine the reciprocal impact of digital transformation initiatives on enterprise value and the role of positive tone in reinforcing this relationship. Findings reveal significant improvements in enterprise value for enterprises engaging in big data-driven digital transformation, with positive tone amplifying these benefits. This research offers insights into synergies between technological adoption, communication strategies, and business performance.