FORECASTING COMPANIES’ BANKRUPTCY AND DEVELOPING ANTI-CRISIS STRATEGY (ON THE EXAMPLE OF PJSC “MAGNIT”, PJSC “CORPORATE CENTER IKS 5”, LLC “O’KEY”)

This article examines the theoretical foundations and practical approaches to diagnosing the likelihood of bankruptcy using the example of leading representatives of the Russian retail sector – PJSC Magnit, PJSC Corporate Center ICS 5 and LLC O’Key. A comprehensive analysis of the financial indicators of companies was carried out using the Altman, Taffler and logistic regression models, and modern interdisciplinary approaches were included: behavioral diagnostics, digital maturity assessment, ESG factor analysis and macroeconomic sensitivity of business. The article is aimed at identifying the causes of potential financial insolvency, including institutional, technological and managerial weaknesses, and proposes comprehensive measures to prevent crises.