ARTIFICIAL INTELLIGENCE TOOLS IN BUSINESS: IMPLEMENTATION EXPERIENCE AND THE PROBLEM OF EFFICIENCY ASSESSMENT

The implementation of artificial intelligence tools in enterprises – as the latest trend – is associated with the problem of evaluating the effectiveness and the results obtained, which should be taken into account in management practice. An analysis of data from current international studies on the experience, statistics, and trends in the use of artificial intelligence tools in various areas and sectors of business was conducted. The main trends in the application of artificial intelligence in the areas of production and innovation, as well as in the area of optimizing intellectual labor, have been formulated. Basic recommendations for the effective implementation of artificial intelligence technologies at enterprises have been developed.