DIGITALISATION AS A MODERN TREND IN THE DEVELOPMENT OF FINANCIAL MANAGEMENT IN SMALL BUSINESS

The article explores the digitalisation of financial management in small businesses in Ukraine, examining key trends and priority challenges. Poland is chosen for comparative analysis, as it is close to Ukraine in terms of economic and geographical factors, and also has a fairly successful experience of digitalisation. It is determined that the integration of digital solutions contributes to increasing the level of transparency of financial activities, reducing transaction costs and minimizing the impact of the human factor. A mathematical model is proposed to assess the impact of the level of digitalization on the efficiency of financial management, determining the relationship between investments in digital technologies, the level of process automation and the financial results of an enterprise. The key performance indicators, such as ROI (return on investment in digitalisation), changes in cash flows and reduction of operating costs due to automation, are estimated.The article also examines the prospects for the development of digitalisation in the financial management of small businesses in the context of global economic trends and regulatory changes. It is found that the active use of digital financial solutions contributes to faster adaptation of enterprises to changing market conditions, improved interaction with customers and suppliers, as well as the creation of more flexible financial models that ensure long-term stability and development of small businesses in the digital economy.It is revealed that the main barriers to digitalisation are high initial costs, lack of qualified personnel and the need to adapt to rapid technological changes. At the same time, it is determined that the development of digital transformation strategies, taking into account modern technological trends, allows small businesses to increase their competitiveness in a dynamic market environment. The results of the study may be useful for entrepreneurs, analysts and academics studying financial management in the digital economy.