MANAGING THE FACTOR OF INJECTING FIXED CAPITAL INTO FORMING RESOURCE POTENTIAL

In modern conditions of globalization, the fixed capital of enterprises is undergoing significant changes under the influence of technological innovations, digital transformation, environmental requirements and the instability of the world economy. Global competition forces enterprises to effectively use fixed assets, modernize production and adapt to new challenges. In modern market conditions, the effective use of fixed capital is one of the key factors determining the competitiveness, productivity and sustainability of enterprises. Fixed capital, which includes buildings, equipment, technological installations and other long-term assets, provides a material base for production activities and forms the potential for further business development. The features of the formation and effective use of fixed capital by production enterprises in a market economy and methodological measures to increase performance indicators in the relevant business conditions are considered. The structure of the fixed capital of the enterprise is determined by the sources of origin and the object of investment that exist in modern conditions of market relations and private property, which are the basis for ensuring the continuity of the production process in enterprises. A scheme of the cyclical stages of the enterprise's fixed capital management process is constructed. The indicators have been studied and systematized in the areas of analysis of the formation and use of fixed capital and supplemented with separate indicators that specify the impact of the size of fixed capital on the cost of a unit of manufactured products and the final result of the activities of enterprises. The current state of fixed capital of enterprises in the globalization space is characterized by rapid technological renewal, increased environmental requirements and difficulties in financing capital expenditures. Companies that implement innovative solutions, automation and environmental technologies gain competitive advantages and ensure sustainable development in new economic realities.