Exploring Customer-Object Assemblages in Digital Content Consumption:

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Publication Details

Journal
Quarterly Journal of Marketing
Published
2025-06-29
DOI
https://doi.org/10.7222/marketing.2025.036
Primary Topic
Consumer Retail Behavior Studies
Type
article
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article

Exploring Customer-Object Assemblages in Digital Content Consumption:

Masao Kakihara
2 links
Quarterly Journal of Marketing
Consumer Retail Behavior Studies
article

Exploring Customer-Object Assemblages in Digital Content Consumption:

Masao Kakihara
article en

Abstract

No abstract available for this paper.
Quarterly Journal of MarketingVol. 45(3)
Tokyo University of Science (JP)
Openalex Percentile: Top 81%
Consumer Retail Behavior Studies
DOIOpen Access PDFOpenAlex
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Exploring Customer-Object Assemblages in Digital Content Consumption: — Masao Kakihara · Quarterly Journal of Marketing (2025) | TGRS Research Map | TGRS