Age Trajectories of Health-Saving Behavior of the Population

The study of health-saving in accordance with the age trajectories of an individual's life focuses close attention on health protection aimed at a person throughout his or her life, and the prevention of diseases of certain age groups in the health care system. The use of age grouping is of crucial importance for understanding the measures and tools for influencing people's behavioral attitudes towards increasing the importance and priority of health. The article provides a comparative analysis of models of health-saving behavior of the population in accordance with the age trajectory of their life activity. Despite some significant differences in age groups in the analyzed models, the authors come to the following conclusions. Behavioral strategies of the population in case of illness change significantly with age trajectories of life. Self-treatment with drugs and "folk remedies" begins to be practiced by the population after 25 years: accumulated personal, family and immediate environment (colleagues, friends) experience of successful treatment, recovery. A small part of the population uses other strategies: calling an ambulance, helping mother with treatment (age group I), helping spouse with treatment (groups II, III, IV) or daughter (groups V, VI), prayers (group VI). The share of the population resorting to qualified medical care steadily increases with age (from 73.9 to 91.4%). At the same time, the reasons for dissatisfaction with the medical care provided in the first and second age groups most often cited high prices for medical services, while in other age groups — the lack of specialists. At the same time, the frequency of complaints about the lack of specialists increased from group to group as the age of the respondents increased.