PARADIGMS OF MODELLING FOR INNOVATIVE CRISIS MANAGEMENT (ON THE EXAMPLE OF WEB DESIGN INDUSTRY)

The topic of innovation as a guarantee of competitiveness in today's unstable world is especially relevant in the context of global turbulence, technological revolutions and growing uncertainty. In the context of rapid technological change and global crises (economic, climatic, geopolitical), companies and countries that are unable to adapt and implement innovations risk losing their positions or even disappearing from the market [1]. Examples include the fall of such giants as Nokia or Kodak, which failed to adapt in time.