ARTIFICIAL INTELLIGENCE AS A CATALYST FOR SOCIAL PLATFORMS IN DISCOVERING AND NURTURING CREATIVE TALENTS

This paper explores the transformative role of artificial intelligence (AI) in the development of social platforms aimed at identifying, supporting, and promoting creative talents. It examines how AI technologies—such as recommendation algorithms, generative models, and big data analytics—are used in industries like music, visual arts, literature, and design. Special attention is paid to the social impact of these platforms, including their influence on cultural diversity, access to opportunity, and the democratization of the creative market.