CHANGES IN AESTHETIC CRITERIA AND THE INFLUENCE OF ART IN EDUCATION ON AESTHETIC EXPERIENCE AND CULTURAL VALUES OF TODAY

The article examines the works of contemporary scientists regarding aesthetic feelings and experiences, the neurobiological foundations of aesthetic experience, and characterizes the main challenges and opportunities of art in today's realities.Among them are: the change in the perception of art, which requires adaptation to remain relevant and interesting; censorship -art can be subjected to censorship by political regimes, religious groups, or other organizations; exploitation -artists may face exploitation by galleries, collectors, or other representatives of the art market; the search for new forms of expression; social art, etc.The aim of the article is to provide a theoretical analysis of contemporary scientific works on aesthetic feelings and experiences, the neurobiological foundations of aesthetic experience, new categories of aesthetics, the impact of artificial intelligence on the sensory and emotional spheres of humans, and to characterize the main challenges and opportunities of art in education in today's realities.Among the main vectors of research in contemporary aesthetics and its categories, one can distinguish the role of historical context on art, the formation of aesthetic values of the individual through art: the influence of capitalism on art and human ideology, groups; postmodern literature and the role of humor in it as a means of criticizing power; the conscious influence of art on the human brain and behavior; the irony of artificial intelligence development as a tragedy in the formation of social identity of humanity; aesthetic preferences of perception and evaluation; the suggestive influence of art and perception; disgust as a modern category of aesthetics and as a challenge to notions of beauty and morality.Among the contemporary trends, the following are highlighted: reflection on current events (wars, pandemics, economic and political crises), the search for new forms and technologies of expression, reference to traditions, culture, and emphasis on national identity, digital art, online art.