THE ROLE OF ESG STRATEGIES IN SHAPING THE SUSTAINABLE DEVELOPMENT AND INVESTMENT ATTRACTIVENESS OF COMPANIES

The article examines the modern practice of integrating ESG strategies into the corporate governance system of companies as the main tool for increasing sustainability and investment attractiveness in modern conditions. The purpose of the study is to assess the impact of ESG approaches on the sustainable development and capitalization of enterprises. The analysis method uses an approach based on a comparison of empirical data, ESG ratings, and market dynamics of leading Russian companies. The results confirmed that companies implementing full-fledged ESG strategies demonstrate a high degree of sustainability, attractiveness to investors, and capitalization growth. Special attention is paid to the analysis of the relationship between the level of transparency of ESG reporting and trust from the investment community. The special feature of the work is a combination of a theoretical understanding of the ESG agenda and an applied analysis of Russian practices reflecting the impact of specific ESG components on investment decisions. The data presented in the article allow us to conclude that there is a need for institutional incentives for companies’ behavior, and the role of ESG in increasing adaptability to an unstable market environment and transforming sustainable growth strategies is substantiated.