THE ROLE OF INTERNET MEMES IN TEACHING PHILOSOPHY:  INFLUENCE AND CONSEQUENCES

The article is devoted to such a modern and influential phenomenon in the Internet environment as Internet memes and also explores the question of the expediency of using them in teaching philosophy. Particular attention is paid to the study of the origin of the term itself, as well as it’s correlation with the classical theory of memetics by Richard Dawkins and the criticism of the concept of ‘meme’ and memetics. The aim of the study was to use Internet memes as an innovative educational tool in teaching philosophy and to assess their impact on the learning process. The study analyses their main functions in the educational process, in particular, their communicative, humorous, motivational, and cognitive potential. The article also highlights the following important aspects of using Internet memes in philosophy classes. For example, the ambiguity of these media objects is seen as an opportunity to develop the ability to interpret. It is emphasised that the activity of creating, collecting, and interpreting them allows to overcome communication barriers and improve philosophical competences, to implement hedonistic and art-therapeutic aspects, to develop one's own ‘soft skills’, and to counteract professional deformation. It is emphasised that these media objects can be an effective means of forming critical thinking, promoting students' emotional involvement and helping to create associative connections when studying theoretical material. At the same time, attention is drawn to certain risks associated with the use of Internet memes in education, in particular, the possibility of simplifying or distorting philosophical ideas. The author also considers the impact of Internet memes on the teachers who use this method. It is noted that the successful use of memes requires a high level of professional training, creativity and a deep understanding of both philosophical concepts and digital culture. It is concluded that Internet memes are an effective tool in teaching philosophy but require careful and thoughtful use to maintain a balance between entertainment and educational components.